Archer's Restaurant- the title is very self-explanatory- an advert for a local restaurant. The surname Archer is supposedly posh and upper class, thus addressing my brief of creating an advert for a classy restaurant.
The font used is interesting, but is not unrestrained and exaggerated that would perhaps give the elegant restaurant a slightly 'cheap' feel.
The aim of depicting Archer's Resaurant as sophisticated continues through to the main image. The photo shows a couple eating a dinner and drinking expensive wine. The dinner was well presented via the cutlery arrangement and the appetising meal itself. Similarly, the smart atire of both models demonstrates the posh nature of the restaurant.
The lack of text (i.e. three lines) perhaps could raise interest and persuade the reader to contact the restaurant and find out further information.
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