This advert features on the September front cover. The yellow background adds colour to the front page is supposed to resemble the colours of an American taxi (the intertextual reference would most probably be recognised due to the American media and globalisation). The 'Taxi' font was downloaded from www.dafont.com and is again supposed to resemble the font of an American taxi company's logo. Like the 'Archer's Restaurant' advert, there is a limited quantity of writing and information, which could encourage the reader viewing the advert to call the company and find out further information (and simultaneously embracing local communication).
Friday 9 October 2009
Tim's taxi advert
This advert features on the September front cover. The yellow background adds colour to the front page is supposed to resemble the colours of an American taxi (the intertextual reference would most probably be recognised due to the American media and globalisation). The 'Taxi' font was downloaded from www.dafont.com and is again supposed to resemble the font of an American taxi company's logo. Like the 'Archer's Restaurant' advert, there is a limited quantity of writing and information, which could encourage the reader viewing the advert to call the company and find out further information (and simultaneously embracing local communication).
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